Most of us associate online presence with the standard SEO philosophy. These days, that definition seems quite outdated.
Sure, creating a striking storefront and publishing good content will improve your performance. At some point, though, this won’t be enough anymore. Each day, the list of businesses following these simple strategies grows larger.
The key, then, is to stand out from the crowd. In other words, you need to grow your internet presence without relying on search engines. Most of the time, this means looking for alternative solutions.
Need some help getting started? Here are 10 tips you should consider.
1. Focus on Networking
Networking has never been about what you know. Rather, it’s about who you know.
This is particularly true in the age of social media. By removing the restrictions of traditional networking, you can use your resources in the most optimal manner. All you have to do is find common ground with your target audience.
For example, try making connections based on shared interests. In a way, this is the digital version of making a deal on the golf course. It helps you approach new investors and develop relationships with your current ones.
2. Increase Data Protection
Due to the rise in cybercrime, protecting consumer data should be your top priority.
The truth is, accruing sensitive information is easier than ever. The more devices we use in our daily lives, the more vulnerable we are to cyber attacks. In today’s day and age, not even iCloud accounts are safe anymore.
The good news? Focussing on online security can do wonders for your reputation. Plus, understanding consumer buying habits helps you position your products to the right audience.
3. Create a Rich UX
Today’s online consumers don’t have much patience. If they can’t find something within a few clicks, they’ll likely leave the website.
This is why user experience (UX) has become a buzzword lately. If the information architecture of your site isn’t clear, you’re risking losing customers.
So, how do you make sure your UX is satisfactory? Simple: analyse your visitor data by using heat map technology. This will give you insight into your customer history, highlighting areas for improvement.
4. Merge Your Accounts
By 2021, there should be more than 3 billion social media users in the world. How are you supposed to compete for visibility in that kind of market?
Well, merging your personal and professional accounts is a good start. Remember, social media has changed the way we look at transparency. Having a consistent brand integrating career goals and personal passions always helps.
Let’s say you’re a car manufacturer choosing between two candidates with similar experience. However, one of them always displays an interest in cars on his social media channel. Who would you pick?
5. Hire a Product Manager
Did you know that 95 percent of businesses fail within the first 5 years?
Sometimes, the main reason for insolvency will be poor product quality. Other times, a business may fail to position their products effectively. This often translates to not hiring a product manager.
A competent project manager can identify marketing hurdles and find the right solutions for your business. This involves studying user behaviour, emotional needs, technology, and so on. Projecting future markets is also necessary.
6. Stay in the Loop
Looking for more advice on how to grow your business online? Try connecting with people who share your professional interests.
This serves two main purposes. First, this is the best way to keep up with the latest industry trends and advancements. Also, you can learn from others’ business strategies by taking note of their practises.
Of course, this flow of information goes both ways. Other than getting relevant content in your news feed, you can also show people your own work. Expressing knowledge beyond your CV only helps with these types of connections.
7. Use Email Marketing
In this mobile-first world, most people check their emails on a daily basis. Consider taking advantage of these developments.
The main benefit of email marketing is its versatility. For example, there are plenty of tools that allow you to personalise the content of your emails. For best results, try matching the content to your campaign theme or brand image.
Also, it’s possible to integrate email into your existing marketing campaigns. This is a good way to capitalise on email’s popularity at little extra cost.
8. Curate Your Products
Besides being impatient, today’s consumers are often indecisive. When faced with a large selection of products, their first instinct is to not buy anything.
Sometimes, this indecisiveness will go back to the paradox of choice. Other times, it’ll have more to do with our buying habits. Many online shoppers — particularly millennials — aren’t sure what they’re looking for.
Either way, you don’t want to stress out your visitors. Instead of swarming them with choices, offer a curated list of your best products. If possible, provide some reasoning on which product is best suited for them.
9. Set Appropriate Goals
When it comes to creating an online business, setting some goals can help you get started.
See, establishing an online business from scratch is a tough task. How do you portray yourself in a favourable light? How formal should you be about starting a conversation with someone you’ve never met?
To get past this initiation period, make sure you have an idea of what you want to achieve. Create some benchmarks (e.g. number of website visits) and set a time frame for meeting them. If you’re a beginner, remember to stay realistic.
10. Integrate Your Departments
If you’re managing multiple departments, do your best to get them on the same page.
Why is this important? Well, close collaboration between your departments helps with delivering a consistent brand message. This goes for your writers, designers, sales team, and product management team.
With constant dialog between departments, you’ll be able to identify new trends. This holds true for many disciplines, from customer behaviour to algorithm updates.
More on Improving Online Presence
Here is one final piece of advice for you: be patient. These 10 tips we’ve outlined above should help you out, but don’t take them as gospel. Until you test different things out, you won’t know what works for you.
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